INTERNATIONAL MARKETING WEEK
LOUVAIN-LA-NEUVE - BELGIUM
Do you feel like brewing, marketing and exporting a Belgian beer ?
From 22nd to 26th April 2019
This event will be an opportunity for an intercultural and creative project in an academic context. Indeed, various groups of second-year students from our Bachelor Degree in Marketing will be mixed with students from our partner or associated institutions in Belgium and Europe, such as yours. Therefore, guest students are expected to study at least at Level 2 and have a background in Marketing studies.
Students from different institutions from all over Europe
Belgian students interested in a international experience
The Agence pour l’Entreprise & l’Innovation (AEI) was established by a decree and lies at the heart of Declaration on regional policy, under which it is given essential missions for enterprise, innovation and digital development. More specifically, the AEI:
•puts SMEs on the path towards development;
•makes life easier for enterprises by providing a range of aid for SMEs;
•is developing a strong policy in the Spirit of Enterprise to encourage enterprising generations, support female entrepreneurship, and inform entrepreneurs about available aid;
•supports social innovation;
•supports the social economy, based in particular on cooperatives;
•is helping Wallonia go digital.
The Humblet family was in search of a site to build a new brewery & continue their tradition and long list of beers brewed by their father, Benoit Humblet.
In 2011, they discovered the farm of Bertinchamps, situated not far from Gembloux.
Although extremely old and decayed, the farm had stunning character, situated in an environment that equals its prestige. It was time for some rejuvenation and the renovation project began immediately. Almost 2 years of remarkable work and finally in
March 2013 the brewing system was installed in the old barns. Ultra modern fermentation tanks of a capacity of 6.000HL, a astonishing contrast of modern technology and the farm dating back more than 7 centuries.
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